When many of you clicked this post, you probably expected charts, stats, and a deep dive into why this is a great investment.

But let’s keep it simple for a second.

“I really like the product.”

That matters.

I was drinking Celsius before I ever bought the stock, and that only strengthened my conviction.

As someone in Gen Z, I’ve seen firsthand how $CELH has taken off with college students and young professionals. I’ve had countless conversations about it, both at my university and now in corporate America.

But this isn’t just about my personal experience.

It’s about why this is still an underrated investment, and why its growth story is far from over.

Let’s dive in!

Valuation matters.

Celsius currently trades at a 143.85 P/E — which looks extremely expensive at first glance.

But the forward P/E tells a different story.

On a 12-month basis, it’s closer to 22x.

That’s a massive gap - and it shows how much growth the market is expecting.

And that may not even fully account for international expansion.

Takeaway: The growth isn’t just real - it’s being priced in fast.

The $COST ( ▼ 2.03% ) Costco energy drink - aka the Celsius dupe.

This definitely scared investors, and honestly, it spooked me too at first.

But after digging in, my view completely changed.

First, energy drinks aren’t typically bulk purchases.
They’re impulse buys — usually from convenience stores, not warehouse clubs like Costco.

That’s a win for Celsius.

But zoom out.

Why would Costco even launch this product if the category wasn’t booming?

It validates the space.

Celsius has clearly captured meaningful market share and built a loyal consumer base. Yes, they may lose a bit of share, but the overall market is getting bigger.

Takeaway: The category is proven and growing, even if Celsius gives up a little share along the way.

These are projections, so take them with a grain of salt.

But with international expansion — along with the acquisitions of Alani Nu (Feb 2025) and Rockstar (Aug 2025) - Celsius is building a serious portfolio.

Pair that with Pepsi’s distribution, and this machine is just getting started.

Takeaway: More products, more growth, and expanding global reach.

This really comes down to one thing.

People love the product - and more importantly, they keep coming back to it.

That’s what builds real businesses.

Yes, valuation looks high.
Yes, competition is increasing.

But zoom out.

You’ve got a fast-growing category, expanding distribution, and a brand that’s clearly resonating with younger consumers.

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